
Home Truths®
Get rapid, cost-effective consumer feedback on your product, service or policy idea. Home Truths® is the Catapult’s online panel of 000’s of UK households.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

Get rapid, cost-effective consumer feedback on your product, service or policy idea. Home Truths® is the Catapult’s online panel of 000’s of UK households.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

If we are to reach net zero carbon emissions, businesses will have to play their part.
We set out to understand what businesses are trying to achieve through energy management and what their key needs are to determine what an energy management solution might look like and how demand-side response (DSR) could be part of this solution.

We gathered the best in the industry to run a 1-day bootcamp-style hackathon where this super-team developed a free open-source tool to score and publicly test solutions to UK fuel poverty.

People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.

Back when smart heating controls first came to market government wanted see how easy they were to use to inform their policies.

In May 2018 we fielded a team of UX and Service Designers to attend Octopus Energy’s ‘OctoHack’ event where the focus was novel applications of the Agile tariff API.

When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.

We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.

If you’re going big to trial Heat as a Service you’re going to need your own zonal-controller.

Find out how people use your product or service so you can improve it. Use simple things, like diaries, to record their everyday experiences using your product.

Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.

Soft launch your product or service to check it works before opening your gates to the public. Includes 100 highly instrumented homes and a suite of modelling tools.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Cannon House, 18 The Priory Queensway
Birmingham B4 6BS8
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