
Attitudes towards Electric Vehicles
We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

We hear more and more about electric vehicles every day. We see charging points for them at supermarkets and motorway services. But how do people really feel about EVs?

Decarbonisation of the energy system will change the way that consumers use and buy energy. If you want to ensure that your innovation is inclusive for all it is essential that you understand consumer risks. We created a manual with structured tasks to help you identify your risks and consider how you might address them.

We gathered the best in the industry to run a 1-day bootcamp-style hackathon where this super-team developed a free open-source tool to score and publicly test solutions to UK fuel poverty.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.

Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.

Want to understand how different EV users charge their vehicles?
We have created five personas based on want consumers want from electric vehicle charging and demand-side response.

Back when smart heating controls first came to market government wanted see how easy they were to use to inform their policies.

In May 2018 we fielded a team of UX and Service Designers to attend Octopus Energy’s ‘OctoHack’ event where the focus was novel applications of the Agile tariff API.

We use 80% of our energy at home for heating and hot water. This produces 20% of our carbon emissions. We need to give people the heat they want without the carbon. So, back in 2013, we built a team of leading academics and consultants to understand how people use heat at home.

People often find their heating controls confusing and hard to use. Most put up with problems like drafts or damp. We knew people liked better control. BEIS wanted to find out how they actually used it, so we used our Living Lab of 100 homes to find out.

60,000 electric vehicles were bought in UK last year. We interviewed electric car drivers to see what they thought about letting energy suppliers control their charging.

How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition

Soft launch your product or service to check it works before opening your gates to the public. Includes 100 highly instrumented homes and a suite of modelling tools.

If we want consumers to take up new energy services they must first understand them. We looked into deciphering the language around Demand Side Response (DSR) with our Home Truths® panel.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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