
Designing future energy policies
We collaborated with Ofgem to think about the future of energy and what policy change could look like.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

We collaborated with Ofgem to think about the future of energy and what policy change could look like.

When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.

Want to understand how different EV users charge their vehicles?
We have created five personas based on want consumers want from electric vehicle charging and demand-side response.

If you’re going big to trial Heat as a Service you’re going to need your own zonal-controller.

Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.

We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.

Kick-start innovation with design thinking. Map out how your customers experience your product or service. Then use simple exercises to structure your creativity.

We use 80% of our energy at home for heating and hot water. This produces 20% of our carbon emissions. We need to give people the heat they want without the carbon. So, back in 2013, we built a team of leading academics and consultants to understand how people use heat at home.

Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.

Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.

To get the best out of a heat pump, you need to drive a little different. We built a concept UI that gives real users the kindest heat pump experience.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Cannon House, 18 The Priory Queensway
Birmingham B4 6BS8
We love small print. Said nobody, ever.