
Home Energy Dynamics
It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.
Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK

It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.

We collaborated with Ofgem to think about the future of energy and what policy change could look like.

If we want consumers to take up new energy services they must first understand them. We looked into deciphering the language around Demand Side Response (DSR) with our Home Truths® panel.
Millions of households live with illnesses made worse by the cold. What if you could prescribe a warm home to them? We thought we’d try this out by prototyping a smart energy service for households suffering from a cold-related chronic illness.

We collaborated with Bristol Energy to launch the UK’s first ever Heat Plan. Heat Plans allow people to pay for heating in ‘Warm Hours’ instead of traditional kilowatt hours.

We can take responsibility for the entire design development cycle and build you a winning digital experience that is consumer-proven, technically robust and developer-ready.

Make sure people can easily use your product or service before you launch it. Give designers the information they need to create delightful experiences.

There’s growing interest in the idea that businesses could sell energy as a service. Confident we could sell Heat as a Service, we wanted to explore how to add Hot Water. We used a Design Sprint to see how far we could get in three days.

When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.

Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.

We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.

Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.

We conducted a bespoke four-day design sprint with Big Clean Switch to help them design, build and test a digital platform that allows energy customers to make informed choices about their home energy improvements.

People often find their heating controls confusing and hard to use. Most put up with problems like drafts or damp. We knew people liked better control. BEIS wanted to find out how they actually used it, so we used our Living Lab of 100 homes to find out.

Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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Cannon House, 18 The Priory Queensway
Birmingham B4 6BS8
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