Research Services
Segmentation
People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.
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Discover what people really value with bespoke research
Build appealing propositions with our experienced players
Discover how consumers use your product or service
Harness innovation to reduce vulnerability to fuel poverty and design smarter consumer protection
UX/UI excellence from a team of proven heavyweights
See beyond what people say to understand what they do in smart homes around the UK
People are different, especially when it comes to energy. They want different things and do different things to get what they want. Segmentation puts similar people into groups.
Decarbonisation of the energy system will change the way that consumers use and buy energy. If you want to ensure that your innovation is inclusive for all it is essential that you understand consumer risks. We created a manual with structured tasks to help you identify your risks and consider how you might address them.
Government is investing £100m in smart local energy system innovation projects from 2019-22. The aim is to create high value jobs providing cleaner, cheaper renewable energy.
We’ve done various studies to understand how life shapes energy use. We use sensors to see beyond what people say to what they do, and models to relate behaviour to energy use.
As renewable energy generation grows, matching available electricity supply to consumers’ demands gets harder.
We looked at how Electric vehicles could help to balance the grid by testing DSR with domestic EV users. Can this fit into people’s lives? Or will they reject it if it takes away their control?
Back in 2014 we were early on our journey to find out how to decarbonise heating. Businesses were starting to launch smarter heating controls. We wanted to find out how people used them.
If you’re going big to trial Heat as a Service you’re going to need your own zonal-controller.
How to articulate what the key value of your product and services? We ran a 1 day workshop to refine language around a groundbreaking new proposition
When it comes to heating, people care more about their experience than how it’s delivered. They want to control how much they spend on their comfort, but don’t know how. If they could buy their Heating as a Service, then they choose how much to spend on their plan.
There’s growing interest in the idea that businesses could sell energy as a service. Confident we could sell Heat as a Service, we wanted to explore how to add Hot Water. We used a Design Sprint to see how far we could get in three days.
Turn your concept into a prototype you can get feedback on. Our service designers and UX professionals can help you apply leading-edge digital tools to qualify and de-risk your idea.
Get rapid, cost-effective consumer feedback on your product, service or policy idea. Home Truths® is the Catapult’s online panel of 000’s of UK households.
In May 2018 we fielded a team of UX and Service Designers to attend Octopus Energy’s ‘OctoHack’ event where the focus was novel applications of the Agile tariff API.
It’s hard to relate the things we do at home to the energy we use. So we use models to relate behaviour to energy.
Imagine people bought energy services, like a warm home, instead of units of fuel. Our consumer segmentation report is essential reading to developers of energy services.
We succeed when you succeed: leverage our unique position
We are helping shape the policy landscape for the next 25 years
Matchmakers for government and entrepreneurs
Use Catapult modelling tools to validate propositions across the wider energy system
We collaborate with innovators to deliver projects that move towards decarbonisation goals
The Energy Systems Catapult is a not-for-profit set up by government to help the energy sector innovate. PeopleLab is home to our Consumer Insight team.
Find out more about the rest of the Catapult here then get us involved.
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